Said It Here

Where to find non-traditional wedding dresses

Bridal shops heavily focus on traditional styles, forcing people looking for unique options like short black dresses to hunt through evening wear, prom, or holiday categories instead. This makes finding alternative wedding attire frustrating and forces brides to search across completely unrelated sections to find what they want.

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

  1. 1
    Searching for prom dresses, holiday party dresses, or evening dresses instead of traditional wedding gowns
  2. 2
    Shopping at department stores like Nordstrom, Bloomingdale's, and Dillard's
  3. 3
    Using alternative online boutiques like Fanciful Doll or Selkie
  4. 4
    Asking the bride for visual examples or clarification
  5. 5
    Choosing standard colors or floral patterns that fit the general theme like forest green
  6. 6
    Buying any dress that matches the overall formality level regardless of the theme

In their words

Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.

r/weddingplanning2 people · September 2026

“Need a mother of the bride dress for a "forest whimsy" dress code”source ↗

“I want to look good, but not stand out in a bad way.”source ↗

CatWizardCloset · r/weddingplanning · 10 upvotes

“I’m on the hunt for black wedding dresses, and I’m really wanting a short black dress. I realize that this is not traditional and that I’d probably have better luck searching for dresses that aren’t necessarily categorized as “wedding” dresses”source ↗

oggnesss · r/weddingplanning

Where this came up

People with this problem also raised