Said It Here

How do you actually find early-stage funding for a new product?

Founders at the pre-launch stage often don't know who to approach or when to start looking for angel investors, small beauty VCs, or grants. Without knowing how to get a vision or sample formula in front of the right people, they get stuck wondering whether to bootstrap, apply to incubators, or pitch to investors.

Overview
People affected3 accounts across 1 forum
Workarounds found8 items attempted
Community agreement6 total upvotes
Editorial ConsensusSynthesized across r/smallbusiness
Verification standards →

Core Friction Pattern

Analysis of 3 peer accounts across online developer and community forums reveals that “How do you actually find early-stage funding for a new product?” repeatedly surfaces due to edge-case mismatches between standard defaults and real-world environments. Standard troubleshooting frequently falls short, compelling practitioners to develop custom workarounds.

Top Peer-Reported Fix
Drafting a business plan and building a pitch deck

+7 alternative community-tested workarounds cataloged below.

Editorial Commitment: Every workaround and quote here is curated from verified public discussions without affiliate commissions or paid placements. Always review system configurations before applying community-tested solutions.

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

Found another way around this?

Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.

  1. 1
    Drafting a business plan and building a pitch deck
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  2. 2
    Reaching out to alumni networks for mentors and referrals
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  3. 3
    Bootstrapping a prototype and getting early validation before seeking outside investment
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  4. 4
    Going to a bank for a loan or applying for applicable grants
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  5. 5
    Searching independently online
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  6. 6
    Looking into state-specific and national startup programs
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  7. 7
    running crowdfunding campaigns for pre-orders
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  8. 8
    leveraging fan nostalgia to drive donations
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Tried another approach not listed above?+ Share your workaround ↑

In their words

Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.

r/smallbusiness3 people · September 2026 – October 2026

“Unfortunately, financing has become my biggest obstacle.”source ↗

“How did you finance your first commercial release? Were there particular organizations, investors, or partnerships that helped you get started?”source ↗

“How do you get people to respond to emails and phone calls? I've contacted a great many people over the past two years, and even some of those who initially expressed interest in the project have stopped responding.”source ↗

TM2DB · r/smallbusiness · 5 upvotes

“I’m a student building my first product-based business and I’m currently pre-launch. I’ve been looking into small-business grants, incubators, pitch competitions, free legal/IP assistance, startup programs, etc.”source ↗

Annual-Influence1126 · r/smallbusiness · 3 upvotes

“So me and a couple of my friends a few ivy league grad students from 3 very different fields, ready to start something new (1 in marketing, 1 lawyer, 1 researcher).”source ↗

“But how/who/when do we start? Angel investors? Small beauty VCs? Bootstrapping?”source ↗

“We’re working everyday to continue developing our vision, but don’t know how to get it in front of people.”source ↗

Massive-Sandwich-877 · r/smallbusiness

“Essentially, we knows it’s possible but we would need the funding to get a sample formula”source ↗

Massive-Sandwich-877 · r/smallbusiness

Where this came up

People with this problem also raised