Said It Here

How to fund inventory for a growing physical product business

Growing product businesses often run out of working capital to buy enough stock, which stops them from hitting higher monthly revenue goals and scaling marketing. Traditional lenders like WayFlyer and other alternative sources frequently reject applications, leaving businesses stuck without the inventory they need to keep up with demand.

Overview
People affected3 accounts across 2 forums
Workarounds found8 items attempted
Community agreement16 total upvotes

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

Found another way around this?

Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.

  1. 1
    Reaching out to professional networks, friends, and family for capital
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  2. 2
    Applying for e-commerce revenue-based financing or inventory lenders like Wayflyer and On Ramp
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  3. 3
    Using payment processor working capital programs like PayPal
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  4. 4
    Applying for a business line of credit via a traditional bank
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  5. 5
    Cold emailing strangers directly
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  6. 6
    Self-funding through selling written stories or personal projects
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  7. 7
    Publicly sharing the struggle to attract attention
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  8. 8
    asking for book donations
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Tried another approach not listed above?+ Share your workaround ↑

In their words

Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.

r/ecommerce1 person · September 2026

“I own a consumer product business that’s been growing pretty steadily, and I’m starting to realize our biggest constraint is becoming working capital.”source ↗

“We’ve had periods where we simply don’t have enough inventory to keep up, and obviously it’s difficult to scale marketing aggressively when you’re worried about running out of product.”source ↗

Rypezsays · r/ecommerce · 11 upvotes

“All were like "I'll get back to you" lol I heard of WayFlyer, but when I applied it said we didn't qualify.”source ↗

“We can't get to the $20k, $30k+ months without inventory.”source ↗

Rypezsays · r/ecommerce · 1 upvotes
r/smallbusiness2 people · September 2026

“If I used former library books (paid for) or books found at garage sales for starting inventory - would that be acceptable? That feels kind of like cheating, but its not like im stealing from Little Free Libraries either. 🤔”source ↗

Shot_Anteater2612 · r/smallbusiness · 3 upvotes

“The problem, like it is for a lot of small businesses trying to grow, is capital.”source ↗

GeneralRaspberry8511 · r/smallbusiness · 1 upvotes

Where this came up

People with this problem also raised