How do I keep posting on social media when I am too busy?
When working long hours with clients, there is simply not enough time to handle captions, editing, posting, and strategy all alone. This leads to months of total inactivity, sporadic posting, and eventual burnout from trying to do everything yourself.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Posting sporadically during active periodsDid this help you?
- 2Making social media a priority for a short timeDid this help you?
- 3Posting daily stories and 1-2 posts per week featuring reviews, testimonials, and behind-the-scenes contentDid this help you?
- 4Using AI for generating first drafts, ideas, and captionsDid this help you?
- 5Feeding AI raw material and real facts rather than asking it to invent content from scratchDid this help you?
- 6Tweak AI-generated text manually to fit brand voiceDid this help you?
- 7Hiring a social media manager (SMM)Did this help you?
- 8Get a tripod and a camera with a gimble that follows you so you can record on your ownDid this help you?
- 9Have an open and honest conversation about what bothers himDid this help you?
- 10Posting inconsistentlyDid this help you?
- 11Figuring it out as they goDid this help you?
- 12Trying to do reels with unpredictable view countsDid this help you?
- 13Ignoring social media and websites entirelyDid this help you?
- 14Working as a part-time marketer after a full workday of physical laborDid this help you?
- 15Looking at management tools like Pallas and BufferDid this help you?
- 16Considering hiring someone to handle social mediaDid this help you?
- 17Asking customers how they found the business instead of posting dailyDid this help you?
- 18Sharing existing daily work, client solutions, or tricks once a weekDid this help you?
- 19Focusing on basic visual content like high-quality photos of food, interior fit-out, and locationDid this help you?
- 20Posting story telling video content, carousels, and daily storiesDid this help you?
- 21Leveraging local city groups on social media platformsDid this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“That said he throws a fit, toys out of the pram, whenever I ask him to film me.”source ↗
“He is frustrated and I am frustrated and I don’t know what to do .”source ↗
“During all this, I have been inconsistent with content and the whole social media side of things.”source ↗
“Posting sporadically when “active” in the past, and then in my super busy periods, just not posting for months straight as I didn’t make it a priority.”source ↗
“content marketing is probably the part that stresses me out the most.”source ↗
“I literally lie in bed at night thinking about what we're supposed to post the next day.”source ↗
“What gets to me is how much time I spend on it compared to what we actually get back.”source ↗
“keeping up with all of them feels like another job in itself.”source ↗
“Sometimes I wonder if we're spending way too much time on social media when I could be spending that time on the business itself.”source ↗
“I am one person and can’t do all the things at once.”source ↗
“i still spend time tweaking them to fit my brand voice. it helps speed up the initial process, but i find I can't just copy-paste what it generates.”source ↗
“it usually needs reworking to sound less robotic. Honestly a lot of small business owners burn out trying to do everything themselves; captions, editing, posting, strategy”source ↗
“We’re struggling with organic content right now.”source ↗
“The brand itself is doing pretty well, but Instagram is honestly a mess. We’re posting inconsistently, most of our content is basically product-focused, and whenever we try reels, the views are all over the place.”source ↗
“I’m trying to understand what a good D2C content setup actually looks like because there’s a ridiculous amount of conflicting advice online.”source ↗
“For a lot of trade and service businesses, it's genuinely time rather than cost or not seeing value, the person doing the actual work all day is also the one who'd need to update the website or post on social media, and there's simply no time left after a full workday of physical labor to also become a part time marketer.”source ↗
Where this came up
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