Why did my ad impressions suddenly drop to zero?
Ad performance and spend can suddenly plummet despite active campaigns and unchanged settings. This leaves accounts unable to generate traffic or spend their allocated budgets, even with increased funding.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
- 1Exploring Answer Engine Optimization (AEO) to adapt to users using AI for search.
- 2Contacting live support and sharing screenshots of affected listings
In their words
Unedited, most upvoted first, each linked to the thread it came from.
“starting in June we went from spending an average of $5-6k per month to spending nearly zero. Ads are all enabled, they're just not getting impressions.”source ↗
“Since then, my shop traffic has dropped dramatically. It is now about 60% lower than it was during the same period last year—even though I have increased my advertising budget by 50%.”source ↗
“That’s when I noticed something very concerning: Etsy was spending my ad budget, but there was little or no data showing where the money had gone.”source ↗
“I feel completely stuck and don’t know what else to do, so I’m sharing this on Reddit in the hope that someone has experienced something similar or knows how I can get real help from Etsy.”source ↗