Why did my ad impressions suddenly drop to zero?
Ad performance and spend can suddenly plummet despite active campaigns and unchanged settings. This leaves accounts unable to generate traffic or spend their allocated budgets, even with increased funding.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Exploring Answer Engine Optimization (AEO) to adapt to users using AI for search.Did this help you?
- 2Contacting live support and sharing screenshots of affected listingsDid this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“starting in June we went from spending an average of $5-6k per month to spending nearly zero. Ads are all enabled, they're just not getting impressions.”source ↗
“Since then, my shop traffic has dropped dramatically. It is now about 60% lower than it was during the same period last year—even though I have increased my advertising budget by 50%.”source ↗
“That’s when I noticed something very concerning: Etsy was spending my ad budget, but there was little or no data showing where the money had gone.”source ↗
“I feel completely stuck and don’t know what else to do, so I’m sharing this on Reddit in the hope that someone has experienced something similar or knows how I can get real help from Etsy.”source ↗
Where this came up
People with this problem also raised
- 4Are other e-commerce businesses seeing a sudden drop in orders?
- 4Why did my gas mileage suddenly drop so much?
- 4Why is ROAS on alternative ad platforms lower than Meta?
- 10Employer cut my hours without warning
- 16Why does social media traffic never convert to sales?
- 3Why does turning on a cookie banner ruin traffic attribution?