How to tell which posts are driving sales
Analytics tools like GA4 show traffic and channels, but connecting them to actual orders is mostly guesswork because buyers often read posts days before returning directly to buy. Without immediate attribution to specific posts, store owners are left guessing whether their effort is actually leading to sales and how much time they should invest in content creation.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Creating custom analytics segments for sessions that viewed specific blog posts.Did this help you?
- 2Manually tagging product links inside blog articles with UTM parameters.Did this help you?
- 3Tracking clicks on internal product links as custom events with the post slug as a parameter.Did this help you?
- 4Asking every new customer directly how they found out about the businessDid this help you?
- 5Tracking inquiries over a month using a tally by channelDid this help you?
- 6Including a specific next step (calling, booking, visiting) on posts to make responses countableDid this help you?
- 7Using old-school tactics like unique discount codes to track attributionDid this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“I’m making videos and posts for my business, and trying to work out how much time to give it alongside everything else. Likes are encouraging, but I want to understand whether the effort is leading to inquiries or sales.”source ↗
“Yes it has but its not immediate attribution. I cant tie any of it to a specific post, I just know what channel they're from”source ↗
“Honestly no idea for most my posts. GA4 shows me traffic but connecting that to an actual order feels like guesswork half the time”source ↗
“Most of my buyers read a couple posts days before then come back through google/direct to actually buy”source ↗
Where this came up
People with this problem also raised
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- 4Why am I getting website traffic but no sales?