Why won't people buy from my new online store?
Visitors like the product and leave positive feedback, but the site fails to convert them because it lacks an immersive brand world and prominent customer reviews. Without a compelling brand identity beyond basic product photos, potential buyers and future partners hesitate to trust the new business enough to make a purchase.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
- 1Lowering prices
- 2Planning to highlight customer reviews
- 3Considering a differentiation strategy
- 4Posting product pictures consistently
- 5Hiring visual designers, copywriters, or a branding agency
- 6Setting up a simple website or landing page with contact details, policies, and secure payment options
- 7Using Instagram DMs initially just to test demand
In their words
Unedited, most upvoted first, each linked to the thread it came from.
“I have a few sells but I struggle to build my credibility towards future partners … everyone says the product is good, smells good (essential oils) the website is but no purchase. I lowered the price and still nothing….”source ↗
“At $200+, people need trust more than artificial scarcity.”source ↗
“Recently, my friends and I started a business, but we are struggling to actually create a brand world. We are posting consistently, but for our product, which is kind of weird, I don't think it would sell just by posting product pictures.”source ↗
“Yes I was thinking this too : I need to highlight better customer reviews on the front page”source ↗
Where this came up
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