Why won't people buy from my new online store?
Visitors like the product and leave positive feedback, but the site fails to convert them because it lacks an immersive brand world and prominent customer reviews. Without a compelling brand identity beyond basic product photos, potential buyers and future partners hesitate to trust the new business enough to make a purchase.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Lowering pricesDid this help you?
- 2Planning to highlight customer reviewsDid this help you?
- 3Considering a differentiation strategyDid this help you?
- 4Posting product pictures consistentlyDid this help you?
- 5Hiring visual designers, copywriters, or a branding agencyDid this help you?
- 6Setting up a simple website or landing page with contact details, policies, and secure payment optionsDid this help you?
- 7Using Instagram DMs initially just to test demandDid this help you?
- 8building in public videosDid this help you?
- 9simple talking head videosDid this help you?
- 10loom videos demonstrating the productDid this help you?
- 11founder led salesDid this help you?
- 12setting up clear policiesDid this help you?
- 13providing detailed photosDid this help you?
- 14communicating quicklyDid this help you?
- 15putting your face behind the businessDid this help you?
- 16Filming a workshop tour showing tools, workbenches, and half-finished pieces to prove legitimacy.Did this help you?
- 17Providing a video of the step-by-step making process from drawing to finished product.Did this help you?
- 18Building an independent business website alongside marketplace shops to establish an official brand presence.Did this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“I have a few sells but I struggle to build my credibility towards future partners … everyone says the product is good, smells good (essential oils) the website is but no purchase. I lowered the price and still nothing….”source ↗
“I run an online collectibles business, and new buyers are naturally cautious when a seller doesn’t have a long review history. For anyone who has been through that stage, what helped most early on?”source ↗
“Recently, my friends and I started a business, but we are struggling to actually create a brand world. We are posting consistently, but for our product, which is kind of weird, I don't think it would sell just by posting product pictures.”source ↗
“Yes I was thinking this too : I need to highlight better customer reviews on the front page”source ↗
“At $200+, people need trust more than artificial scarcity.”source ↗
“You answered your own question. It’s about trust and nobody trusts AI content right now.”source ↗
“I'm a small jeweler in India, and I'm trying to understand what it would take for a buyer abroad to trust a shop like mine.”source ↗
“The hard part with made-to-order jewellery is trust. The buyer pays before the piece exists, and the seller is far away.”source ↗
Where this came up
People with this problem also raised
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- 3How to decline a bad referral from a good client
- 2How to hit reseller revenue quotas before getting clients