Can AI actually replace human market research agencies?
AI tools like custom GPTs tend to echo the user's own ideas and return generic information that is easily found through a quick web search. This limitation prevents founders from uncovering authentic customer insights, meaning they still have to rely on real humans for reliable analysis.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Using AI exclusively for task support like transcribing interviews, cleaning data, and producing summariesDid this help you?
- 2Combining manual customer interviews and competitor review analysis with AI processing toolsDid this help you?
- 3Searching platforms like Reddit manually to find unfiltered customer complaints and pain pointsDid this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“From what i see, even if you have trained custom GPT or detailed instructions with research, it only collects data about what people haven’t been talking online. For me it’s been always the exact things I’ve been thinking of”source ↗
“i tried asking chatgpt for competitor analysis and it just gave me generic stuff i could've found in 10 minutes on google. For real customer insights you still need actual humans”source ↗
Where this came up
People with this problem also raised
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