Said It Here

How to target ideal buyers instead of sole traders

The best way to reach your target audience is to filter potential buyers by company size before reaching out. Otherwise, sellers waste effort trying to sell services to sole traders rather than the larger teams that actually make up their ideal customers.

Overview
People affected2 accounts across 2 forums
Workarounds found1 item attempted
Community agreement1 total upvotes

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

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  1. 1
    filtering for businesses that are actively posting job ads
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In their words

Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.

r/smallbusiness1 person · November 2026

“whats the best way to target audience and potential buyers?”source ↗

FORTNITEFL04 · r/smallbusiness · 1 upvotes
r/appliancerepair1 person · October 2026

“I'm try to sell my service to appliance repair companies but finding most of them are sole traders which isn't my ideal customer”source ↗

99pdx · r/appliancerepair

Where this came up

People with this problem also raised