How to figure out how much to charge for freelance work
Transitioning from a full-time salary to a freelance rate is difficult because standard pricing formulas do not account for unbilled time spent on marketing, chasing payments, and managing tax bureaucracy. This leaves new freelancers guessing their rates and feeling guilty on days with only a few billable hours.
What the numbers show
Counted from the threads quoted below. How we count
- It goes quiet, then comes back — 4 separate clusters since October 2025.
- This comes up 104.7× more often in r/freelance than across the site as a whole.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Looking up posts about figuring out ratesDid this help you?
- 2Asking clients for their budgetDid this help you?
- 3Multiplying former employee salary targets by two or three timesDid this help you?
- 4Doubling or significantly increasing hourly rates to account for nonbillable timeDid this help you?
- 5Tracking all time for a month to gain awareness of actual work distributionDid this help you?
- 6Transitioning from hourly billing to flat rates, retainers, or value-based pricingDid this help you?
- 7Assuming lower weekly billable hours when calculating annual income needsDid this help you?
- 8Charging 2-3x the equivalent employee wage costDid this help you?
- 9Calculating a base minimum annual income and multiplying it by a daily rate factorDid this help you?
- 10Using 'The Squeal Point' method by testing rates on a small group of clientsDid this help you?
- 11Aiming for a specific contract rejection or close rate percentage to gauge optimal pricingDid this help you?
- 12Pursuing repeat clients to avoid frequent rate negotiationsDid this help you?
- 13Staying silent and undercharging out of fear of losing clientsDid this help you?
- 14Silently raising prices or springing increases on clients last minuteDid this help you?
- 15Second-guessing increases and attempting to reduce them before they take effectDid this help you?
- 16Charging a greater base pay or fixed retainer for monthly reviews that accounts for extra cleanupDid this help you?
- 17Charging an hourly rate for reviewing books and tutoringDid this help you?
- 18Screen recording the cleanup process and charging for access to capturesDid this help you?
- 19Recommending external Excel and bookkeeping coursesDid this help you?
- 20Pricing based on what the market will bearDid this help you?
- 21Tracking gross margin separately from owner pay and overheadDid this help you?
- 22Pricing from labor hours, materials, disposal, equipment, insurance, and a cushion for reworkDid this help you?
- 23Upping prices gradually after reaching review benchmarksDid this help you?
- 24Raising prices by 10-20% for each closed deal until it stops workingDid this help you?
- 25Waiting it out and changing prices once a year due to inflationDid this help you?
- 26Calculating a rough hourly pay based on yearly salary and estimated extra hoursDid this help you?
- 27Checking what athletic coaches or other academic clubs are paid and making a similar offerDid this help you?
- 28Laying out a timeline of required hours for the school to determine the stipend rateDid this help you?
- 29guessing an hourly or flat rate based on estimated hoursDid this help you?
- 30asking peers on forums for pricing adviceDid this help you?
- 31Calling local shops to check their labor rates and charging a fraction of thatDid this help you?
- 32Using flat rate manuals to estimate job durationDid this help you?
- 33Improving photography lighting and anglesDid this help you?
- 34Refining product descriptions and marketing copyDid this help you?
- 35Adding detailed measurements to listingsDid this help you?
- 36Adjusting shipping costs or baking them into the item priceDid this help you?
- 37Adding up all annual expenses and dividing by total estimated annual labor hours to find a basic rateDid this help you?
- 38politely decline the workDid this help you?
- 39treat the service as charityDid this help you?
- 40charge a discounted friendship rateDid this help you?
- 41Setting prices based on lot size and square footageDid this help you?
- 42Charging a flat starting rate for monthly or bi-monthly general pest servicesDid this help you?
- 43Calculating prices based on business costs and desired profit marginsDid this help you?
- 44Charging a reduced hourly rate for friends and neighborsDid this help you?
- 45Bartering services such as lawn mowing and helping outDid this help you?
- 46Doing the work for free or in exchange for a couple of beers and foodDid this help you?
- 47Asking for a rate slightly lower than a current public sector jobDid this help you?
- 48Charging a rate matching a full-time salary based on company affordabilityDid this help you?
- 49Stop selling to friends and familyDid this help you?
- 50Quote a price before touching the material and take half upfrontDid this help you?
- 51Sell to strangers who pay full price instead of personal acquaintancesDid this help you?
- 52teaching kids they know for freeDid this help you?
- 53Charging a fixed price for the final product or deliverable rather than billing by the hourDid this help you?
- 54Not itemizing or disclosing the hours spent on the taskDid this help you?
- 55Focusing on the value, speed, and accuracy of the final delivery rather than the time takenDid this help you?
- 56Charging a diagnostic fee upfrontDid this help you?
- 57Doing a flat service call fee for each time showing up plus labor for actual wrenchingDid this help you?
- 58Charging an hourly labor rate plus a separate percentage or itemized fee for supplies and operating expensesDid this help you?
- 59Baking all supplies and expenses directly into a higher flat hourly rateDid this help you?
- 60Keeping normal rates simple while billing unusual materials or clearly defined extras separatelyDid this help you?
- 61Charging 50% of a flat project fee up front and 50% upon delivery.Did this help you?
- 62Estimating the number of onboarding hours needed and multiplying by an hourly rate to set a minimum retainer.Did this help you?
- 63Charging the first month's regular fee at the time of onboarding instead of calculating a separate project retainer.Did this help you?
- 64Draft a strict scope document and charge a fixed project fee with milestone paymentsDid this help you?
- 65Bill any feature requests not included in the original scope as change orders at an hourly rateDid this help you?
- 66Charge a separate monthly retainer for ongoing maintenance and updates rather than taking a percentage of salesDid this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“I was charging rates that I set when I had zero experience and was desperate for any client I could get.”source ↗
“For 3 years I hadn't given myself a raise in 3 years, I was effectively making about $14/hour.”source ↗
“I was terrified.”source ↗
“the scariest part wasn't the actual price increase. It was the 3 months of waiting between sending the email and the new rates kicking in. I kept second-guessing myself every day.”source ↗
“i was charging like 800 for full sites because i was scared nobody would pay more and the clients i had were absolute nightmares.”source ↗
“my first clients were friends and family and friends of friends and acquaintances, and I feel emotionally shattered because of how cheap they are with me... and I just do not know if I am worth anything... they do ask for fun products sometimes but when I spend whole day doing it, and it doesn't even pay off I can't help but think I am worthless.”source ↗
“when this client came to my friend, my friend quoted him $2k for making the website (nothing was signed yet btw). The thing is though, the client is has real specific inquiries and has a lot of things he wants done and its requiring a lot of coding.”source ↗
“My question to you guys is what is the best pricing strategy I can make with this person to get the most out of it financially for my friend and I? Would it be a lump sum, lump sum + monthly maintenance payment, or can I do something transaction based where I can get a percentage of his commission or something?”source ↗
“I'm trying to grow my cleaning/maintenance business. I have been charging an hourly rate for labor plus a percentage to cover supplies and expenses (insurance, license, advertising and all that other good stuff).”source ↗
“As far as marketing, would it be better to up my labor a few more bucks/hour more than I intend to and have the supplies/expenses included, or keep it at an hourly labor rate plus expenses.”source ↗
“When we're starting out, we were just on Fiverr. So at that point, when we reached benchmarks (20 review, 50, 200) we upped the price a slight bit.”source ↗
“We had the same thing with our last price raise. We lost approximately 50% sales on that specific platform.”source ↗
“40-hour week as billable hours? lol, I think I billed like 10 hours last week and spent the rest arguing with suppliers.”source ↗
“i havent actually taught anyone professionally, only to kids who i know for free so im not sure how much to actually charge people and i dont wanna get scammed either”source ↗
“Well clients always want it to be done by Yesterday. However if I use AI and deliver faster then hiw would I justify the cost. 🤔”source ↗
“The minute you explain the model did it in twenty minutes, you taught them to haggle the tool.”source ↗
“The second you break down labor and expenses is the second you open the door to counter offers and negotiation.”source ↗
“How do you charge your clients in this new era? My dilemma is, If I quote a higher hourly rate with less hours, I risk losing the lead because of the higher rate. If I charge average rate with more hours it looks unethical-ish because AI does the job faster.”source ↗
“To be honest, I'm still pretty new to the whole freelancing thing so I don't really know how much I should be charging.”source ↗
“I've worked as a full-time employee for most of my career so I do have a target salary in mind. I just don't know how that translates to a freelance rate.”source ↗
“I struggle with this too. Freelancers have to deal with much more marketing/sales stuff.”source ↗
“On top of that, tax bureaucracy as a freelancer is a ton of work compared to a regular employee.”source ↗
“How do people actually set the next number without it just being a guess.”source ↗
“Please tell me too! I have been going though this feeling my whole life”source ↗
“I raise my rate for new clients every couple years, no problem, but I struggle and wait a long time to raise it for current clients.”source ↗
“Took me a while to stop feeling guilty on days where I only had 3-4 billable hours even though I was handling invoices, chasing payments, updating my portfolio, etc.”source ↗
“Pricing yourself never stops feeling bad, for some reason.”source ↗
“What would be a fair price to charge a good neighbor for this job? $400? 500? Yall are the experts.”source ↗
“I’m torn between “My free time and expertise is worth something” AND “It’s a friend, the goal is NOT to make ‘Top dollar.’””source ↗
“I’m thinking $850 for S-Corp prep... So $1,400 total? It’s low and I know it’s low, but I think starting at $2,000 when she initially threw out $700 is going to be a bit of a shock to her system.”source ↗
“And then monthly I was going to charge a range of 700-1100 for basic bookkeeping. But she wants to do the bookkeeping and have me check it. That would be a lot more work than doing it myself. I know I need to charge more for having her do it and me review it, but I'm not sure how to do that.”source ↗
“And for the cleanup I'm thinking I'll charge my base rate plus hourly for any teaching I'd do.”source ↗
“What is your guys' basis for retainer pricing. This would be my first one and it is for an acquisition that I would be setting up the books for and communicating with the CPA on opening balance sheet amounts”source ↗
“I don't know what hourly rate to ask for.”source ↗
“Thanks that is a good idea. Do you know how I would set up a sample company? I haven't done that before. And may I ask what framework you use for pricing? I'm still struggling with under aluei g myself I think”source ↗
“Yes, I am more asking what people utilize as their method of calculating what to take for a retainer at the start of taking a job to then work off of”source ↗
“I’ve been doubting my pricing, wondering how/ what others charge. Had a couple jobs that when I sit down and do some calculations I probably didn’t really come out all that well.”source ↗
“For example if you have to travel to someone 15-20 miles one direction to diagnose something but can’t have parts to fix it the same day are you charging a Diag fee for that trip?”source ↗
“I don’t mind helping people out but I’m probably not charging as much as I could be.”source ↗
“Hey guys, i have a lady asking me to replace her front cv axle. How much would you charge for the job?”source ↗
“Currently going on my third year of my own pest control business and one of the hardest parts of my job is pricing.”source ↗
“I’ll price a job and then I’ll hear what other companies are charging and I don’t know how they get that price I would never think to charge that much.”source ↗
“I’m trying to be competitive, but it seems like the pricing market out there is all over the place.”source ↗
“I’m trying to make sure I’m pricing this appropriately and not undercharging.”source ↗
“Another concern is that she wants me to use only her supplied Norwex products/cloths, so I’m worried heavier buildup, especially in the showers, may take longer or not come completely clean with what she provides.”source ↗
“Just open my Landscaping in Hardscape company I’m just trying to figure out what’s the most reasonable margin you expect from a job”source ↗
“I have been asked what I would like for compensation by admin. I’m unsure of how to answer that question.”source ↗
“To be honest I would do it for no extra money but I know I shouldn’t. What kind of compensation do I ask for?”source ↗
“I don’t even know what to ask for, I am still a newish teacher.”source ↗