Said It Here

Why do "fee-only" financial advisors still require AUM fees?

Financial advisors often advertise as fee-only but actually require a percentage of assets under management, making it difficult to find professionals who offer one-time hourly advice. This forces people who only want help allocating their numbers to navigate misleading directory labels instead of getting straightforward hourly guidance.

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

  1. 1
    Plugging all financial data into software like Boldin and requesting a review through their contracted advisors
  2. 2
    Following online community financial guides and prime directives
  3. 3
    Searching local directories for fee-only or fee-based specialists
  4. 4
    Using AI tools for general financial education and interactive questioning

In their words

Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.

r/personalfinance2 people · September 2026

“Even though it says “fee only”, when I get on call with them they are looking for “asset under management” with % fee.”source ↗

“I don’t understand why it says fee only if they are charging for AUM.”source ↗

“I am looking for a financial advisor who I can pay hourly for advice with my particular finances.”source ↗

Grit_414 · r/personalfinance · 2 upvotes

“How do I find a personal finance specialist that can look at my numbers and help me better allocate my finances. I don’t think I need on going financial advising.”source ↗

macnutz22 · r/personalfinance · 1 upvotes

Where this came up

People with this problem also raised