Said It Here

How to get local students for a new business?

Traditional local advertising like flyers, city events, and mailers often fails to bring in enough students to fill classes. This leaves business owners with empty rooms and no clear path to finding clients in a competitive area.

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

  1. 1
    relying purely on word of mouth
  2. 2
    taking on private lessons from outside competitive dancers from established studios
  3. 3
    Getting the first clients from people already in your network
  4. 4
    Targeting turnover cleans between tenants ordered by property managers and realtors
  5. 5
    Gaining initial experience and trust by applying to work for established cleaning companies first
  6. 6
    Using a Facebook page
  7. 7
    Considering lawn signage for current clients
  8. 8
    Considering vehicle signage
  9. 9
    Setting up a Google Business Profile to appear in searches and collect reviews
  10. 10
    Spending money on Google Ads
  11. 11
    Posting on social media and Instagram
  12. 12
    Asking friends and family to leave cars outside to look busier
  13. 13
    Looking into mobile servicing or pick-up and delivery
  14. 14
    Scanning local Facebook groups for people posting about car problems

In their words

Unedited, most upvoted first, each linked to the thread it came from.

My younger kid classes are practically empty and I really need to get more students in.source ↗

I made flyers, passed out schedules, did boots on the ground advertising dropping flyers at homes, done events through the city, mailed out advertising, it seems like nothing is working.source ↗

Not_A_Gamer_GirI · r/smallbusiness · 2 upvotes

Some weeks we barely get 3–4 calls and it’s honestly pretty demoralising.source ↗

We just don’t get enough people through the door.source ↗

What makes it worse is there are garages near us that look absolutely rammed all the time. Cars everywhere, phones ringing, people coming and going, and then ours can be dead. It’s hard not to look at that and think, what the hell are we doing wrong?source ↗

zanock · r/smallbusiness · 2 upvotes

How does one find houses to clean?source ↗

So far I can buy the cleaning supplies tomorrow and have a car but I am not sure where to find homes to clean.source ↗

Adventurous_Arm_7725 · r/smallbusiness · 1 upvotes

I’m struggling bad to find more cleaning clientssource ↗

Ambitious_Pattern301 · r/smallbusiness · 1 upvotes

we seem to have plateaued on acquiring new clients year after year.source ↗

We have relied on social media and word of mouth for the last 5 years, but we are having difficulty gaining.source ↗

I_am_Kratos · r/smallbusiness · 1 upvotes

Where this came up

People with this problem also raised