Puppy terrified of being brushed and getting matted

1. 1
   distracting feeding him hamburger while partner was doing the trimming

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2. 2
   let him sniff it while you give treats without actually using it at first

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3. 3
   left the brush near his bed for a couple days so it stops being this scary object

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4. 4
   try those round tip ones made for dogs

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5. 5
   work in short sessions, like 2-3 minutes max before he gets overwhelmed

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6. 6
   take him to a groomer for a puppy session

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7. 7
   Giving a warm bath instead of brushing out dried messes

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8. 8
   Washing the affected area with water to avoid pulling hair

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9. 9
   Using grooming wipes

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10. 10
    Clipping the dog's hair short every few months to minimize the need for brushing altogether

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In their words

Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.