What to do before launching a product when you are scared
Fear and uncertainty after finishing a product leave first-time creators paralyzed about what comes next. This lack of a clear starting point prevents them from taking initial steps like building anticipation or deciding how to announce the release.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
- 1Setting up a test instagram account for a mock launch
- 2Researching suppliers, tools, and the financial side of things
- 3Talking to potential customers and building an email waitlist
- 4Reading textbooks on marketing, accounting, operations, and finance
- 5Conducting surveys
- 6Making prototypes and testing with groups or meets within the niche
- 7Reading books like The Mom Test
- 8making a nice graphic and a contact form while building the website
- 9collecting emails via a coming soon page
- 10learning by doing with the help of AI rather than going through a structured learning process
In their words
Unedited, most upvoted first, each linked to the thread it came from.
“I want to make my first step into product development, but I always get kinda scared once it’s “done”, because then i’m like “now what”.”source ↗
“Should I start reaching out to potential clients before the website is built or after?”source ↗
“I'm currently building my website. I think it'll take some time (1-3 months, bare minimum, and it may take longer), as I need to learn more about web development, the basics of web security, UI/UX, etc.”source ↗
“Any ideas of what to post? Should I just say “coming soon”?”source ↗
“its completely normal to feel scared of launching.”source ↗
“Doing tons of research and brainstorming on starting a small business, I already have worked out what I will be selling and how.”source ↗
“Any questions will be answered as well.”source ↗
“Also would love general tips on how to grow a small business!”source ↗
“That’s a good point, any tips on figuring out if there is market for my product?”source ↗
Where this came up
People with this problem also raised
- 6How to launch a physical product with zero audience
- 9How to figure out what product to sell online
- 4How to tell the difference between manufacturer product series
- 4How to plan a business from scratch without missing key steps
- 3How do I actually start becoming an electrician with no experience?
- 7How much do you actually tip movers?