Said It Here

How to market a product that appeals to multiple niches on a low budget?

When a product fits many different audiences, it becomes difficult to figure out where to focus and how to market effectively without resorting to spamming platforms. Spreading a small advertising budget too thin across channels like TikTok, Instagram, and YouTube often results in zero sales because the messaging lacks a clear, targeted home.

Overview
People affected2 accounts across 2 forums
Workarounds found3 items attempted
Community agreement2 total upvotes

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

Found another way around this?

Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.

  1. 1
    Placing sample inventory into specialty retailers across a few niches and watching which ones reorder to see where customer demand lies.
    Did this help you?
  2. 2
    Talking about products directly on Reddit, Instagram, and YouTube
    Did this help you?
  3. 3
    Relying on viral Reddit threads
    Did this help you?

In their words

Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.

r/smallbusiness1 person · September 2026

“I seem to do well when the right people come across them but my product seems to apply to so many different niches it's hard to know where to focus and how to market it effectively.”source ↗

KBS222 · r/smallbusiness · 1 upvotes
r/shopify1 person · September 2026

“I'm wondering if anyone is in the same position, I of course don't want to spam Reddit all the time, but I also want to show people what I've made.”source ↗

“I've tried Tiktok, instagram and YT adds (spent maybe 1000$ total) with ... probably zero sales.”source ↗

Machinehum · r/shopify

Where this came up

People with this problem also raised