How to market a product that appeals to multiple niches on a low budget?
When a product fits many different audiences, it becomes difficult to figure out where to focus and how to market effectively without resorting to spamming platforms. Spreading a small advertising budget too thin across channels like TikTok, Instagram, and YouTube often results in zero sales because the messaging lacks a clear, targeted home.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
- 1Placing sample inventory into specialty retailers across a few niches and watching which ones reorder to see where customer demand lies.
- 2Talking about products directly on Reddit, Instagram, and YouTube
- 3Relying on viral Reddit threads
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“I seem to do well when the right people come across them but my product seems to apply to so many different niches it's hard to know where to focus and how to market it effectively.”source ↗
Where this came up
People with this problem also raised
- 7How to launch a physical product with zero audience
- 7How do technical founders actually sell their product?
- 10How to figure out what product to sell online
- 3Why won't retailers respond to cold wholesale outreach?
- 3Why does posting daily on social media not bring in customers?
- 4Why are software demos so long and boring?