Why do visitors leave product pages without buying?
Shoppers drop off before checkout because they have a specific question about the product and cannot find anyone to ask. Without getting that final doubt resolved right on the page, they leave unsure if it is the right fit.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
- 1improving product photos and sizing information
- 2simplifying the buying process
- 3putting a contact form in the footer
In their words
Unedited, most upvoted first, each linked to the thread it came from.
“A lot were viewing products but dropping off before checkout.”source ↗
“the drop-off wasn't photos or sizing, it was people reading the whole product page and still not being sure it was the right unit for their pool.”source ↗
“Analytics showed them as 'viewed product, left'. What they actually were was 'had one question, found nobody to ask'.”source ↗
Where this came up
People with this problem also raised
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- 4When can I stop crating my puppy when I'm not home?
- 2How to get people to join a non-profit without giving swag
- 3How to liquidate unsold physical inventory without massive losses