Why do visitors leave product pages without buying?
Shoppers drop off before checkout because they have a specific question about the product and cannot find anyone to ask. Without getting that final doubt resolved right on the page, they leave unsure if it is the right fit.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1improving product photos and sizing informationDid this help you?
- 2simplifying the buying processDid this help you?
- 3putting a contact form in the footerDid this help you?
- 4Making shipping and returns clearDid this help you?
- 5Adding more reviewsDid this help you?
- 6Cleaning up product pagesDid this help you?
- 7Randomly changing site elements to see what convertsDid this help you?
- 8rebuilding thumbnailsDid this help you?
- 9dropping pricesDid this help you?
- 10updating tagsDid this help you?
- 11rewriting descriptions to be outcome focusedDid this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“A lot were viewing products but dropping off before checkout.”source ↗
“the drop-off wasn't photos or sizing, it was people reading the whole product page and still not being sure it was the right unit for their pool.”source ↗
“Analytics showed them as 'viewed product, left'. What they actually were was 'had one question, found nobody to ask'.”source ↗
“People spend time on my site but still don’t buy. What am I missing?”source ↗
“The weird part is people aren’t just landing and leaving. They spend a while on the product page, check the specs and reviews, sometimes look at 2-3 different products... and then nothing.”source ↗
“Still feels like people are getting pretty close to buying and then backing out.”source ↗
Where this came up
People with this problem also raised
- 2Seller belongings still in the house during final walk-through
- 2Etsy shop closed after purchase, will it still ship?
- 3Do giveaways only attract people wanting free stuff?
- 2How to quit a volunteer project that's a mess
- 2Why does it say the review window has passed?
- 6Why does getting kids ready to leave turn into a battle?