How to measure true profit on email campaigns
Evaluating campaigns purely on total revenue is misleading when your profit margins are thin. This leads senders to rely on fancy layouts with image blocks and countdown timers that actually do nothing. In reality, a simple, quickly typed one-line text email often performs best.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Checking profit per campaign manually before deciding which ones to push more budget into.Did this help you?
- 2sending plain text emails with no imagesDid this help you?
- 3sending a quick note directly from the founderDid this help you?
- 4resending the same email later to people who didn't open itDid this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“same here, my best one was just a one line text email with no images and a subject line i typed in 10 seconds. the fancy one with all the blocks and countdown timer did nothing”source ↗
“Most folks just look at total revenue and call it a day, but that can get misleading fast if your margins are thin.”source ↗
Where this came up
People with this problem also raised
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