How to advertise a creative project on a tiny budget
Running ads on a tight budget is nearly impossible because small test amounts like one thousand euros split across multiple channels are too small to yield readable data. This lack of clear signals leaves creators unable to determine cost-effective options or justify spending limited funds on advertising.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
- 1Looking into Google ads and Amazon ads
- 2Keeping test budgets where conversion baselines already exist
- 3Giving a new channel a smaller portion of the budget and grading it manually
- 4Treating the ad spend as tuition and learning customer acquisition metrics
- 5Analyzing repeat customer orders and acquisition costs
- 6Becoming more selective about ad placement in subsequent years
In their words
Unedited, most upvoted first, each linked to the thread it came from.
“My biggest mistake: spending too much on advertising”source ↗
“I'm a comic creator and I'm trying to understand the business side of things better in order to turn my passion project into more of a business, and I'm trying to find decent priced ads/ad services/ad options to promote my business.”source ↗
“€1,000 split across two channels is two samples too small to read, so the cost per click question mostly answers itself.”source ↗
Where this came up
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