Said It Here

How to get business clients without word of mouth

Cold outreach rarely works because getting replies from unfamiliar businesses is extremely difficult without an existing connection. This leaves owners stranded once their network of friends and referrals dries up, making it impossible to generate consistent, predictable sales.

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

  1. 1
    relying on word of mouth from friends
  2. 2
    social media marketing
  3. 3
    building relationships with renovation contractors and ID firms
  4. 4
    Reaching out to businesses directly
  5. 5
    Using Reddit, Facebook groups, Instagram, or freelance websites
  6. 6
    Targeting businesses with outdated or poorly designed existing websites
  7. 7
    posting regular updates and before and after photos on Facebook
  8. 8
    considering lawn and vehicle signage
  9. 9
    setting up a Google Business Profile
  10. 10
    being visible in the neighborhood, visiting local coffee shops, chatting with owners during maintenance, and leaving cards at hardware stores
  11. 11
    calling property owners directly on Zillow
  12. 12
    Using hiring-request subreddits like B2BForHire, ForHireFreelance, and slavelabour
  13. 13
    Answering technical questions in build-in-public subreddits without pitching
  14. 14
    Chasing well-scoped fixed projects instead of retainer hunting

In their words

Unedited, most upvoted first, each linked to the thread it came from.

My challenge isn't development—it's finding clients.source ↗

I need to generate around $5k–$7k by November, but I'm struggling to get leads.source ↗

ImaginaryFun842 · r/smallbusiness · 10 upvotes

I am leaving a bigger pm company to go to a smaller one and I need to build my clientele.source ↗

OkUnderstanding6293 · r/PropertyManagement · 5 upvotes

The problem is that I have no idea how to consistently find these people.source ↗

I’ve tried reaching out to businesses, but getting replies is really difficult.source ↗

Certain-Commission-5 · r/smallbusiness · 5 upvotes

we seem to have plateaued on acquiring new clients year after year.source ↗

we are having difficulty gaining.source ↗

I_am_Kratos · r/Landscaping · 2 upvotes

most jobs is referred from friends, and its a matter of time before he runs out of sales, so i was wondering how to help him to bring up his sales.source ↗

Asleep_Jaguar3560 · r/smallbusiness · 2 upvotes

I feel like we've been doing everything we can, but the people aren't biting anymore.source ↗

I've noticed a steep decline in customer inquiries.source ↗

I_am_Kratos · r/Landscaping · 1 upvotes

The part I’m inexperienced in is sales. So far, the conversations I’ve had came through people in my extended network. I now need to learn how to consistently find qualified companies outside that circle and sell a service whose scope and price change with each client.source ↗

Ribbotril · r/smallbusiness · 1 upvotes

Where this came up

People with this problem also raised