Said It Here

What to do when an influencer replies two weeks late for PR

Influencers often respond weeks after a product offer, leaving brands stuck between honoring a past commitment or backing out because timelines and aesthetics have moved on. Waiting too long breaks campaign momentum and forces brands to decide if a late response forfeits the free product.

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

  1. 1
    Telling the influencer that the deadline has passed and PR kits were already shipped
  2. 2
    Stating that other people responded quickly and the PR has already been sent without making future promises
  3. 3
    requiring influencers to purchase the product first and offering a full reimbursement upon posting
  4. 4
    sending a simple contract or one-page agreement via Docusign before shipping the item out
  5. 5
    only working with influencers who are already customers

In their words

Unedited, most upvoted first, each linked to the thread it came from.

“Every one of them approached me and offered to make content in exchange for the product. Only three posted anything, and only one posted more than once. Others ghosted me, ignored delivery follow-ups, or even blocked the brand.”source ↗

strengthgainz · r/smallbusiness · 5 upvotes

“This girl just got back to me now, almost two weeks later.”source ↗

“Would it be rude to just tell her that the PR packages for this launch have already gone out and that I’d love to keep her in mind for a future launch?”source ↗

“Or since I already offered, should I honor it even though she took almost two weeks to respond?”source ↗

TwoWaste1191 · r/smallbusiness

Where this came up

r/smallbusinesspartnershipssmall business

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