How to price products for both B2B and D2C channels
When selling through both retail and wholesale channels, you have to balance your margins so that both models remain profitable while factoring in shipping costs and competitor pricing. Without the right benchmarks, it is difficult to set prices that make sense for both your direct customers and your business partners.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
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How to price products for both B2B and D2C channels
- 1Taking full upfront payment in B2BDid this help you?
- 2Doing 50-50 payments with around one month of creditDid this help you?
- 3Setting wholesale price to desired level and retail price with a 35% margin on topDid this help you?
- 4calculating numbers backwards from a realistic selling price rather than adding a percentage on top of supplier costDid this help you?
- 5checking Amazon and Shopify selling prices in target markets before deciding on supplier priceDid this help you?
- 6Matching competitor pricing on high-visibility items while using independent pricing for the rest of the catalogDid this help you?
- 7Pricing completely independently to mirror in-store pricesDid this help you?
- 8Gathering feedback from multiple other retailers before changing pricingDid this help you?
- 9Offering tiered wholesale pricing based on order volumeDid this help you?
- 10Adjusting retail pricing or highlighting product distinction to increase margins for retailersDid this help you?
- 11Duplicate product items in Shopify and publish marked-up copies only to the specific sales channel, manually keeping stock in sync.Did this help you?
- 12Use direct delivery fulfillment services like DoorDash Drive to take orders on the main webstore with custom delivery fees rather than using the marketplace channel.Did this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“I went to go pitch to the first place today and was told my prices were crazy.”source ↗
“If I’m starting my business and doing both B2B and D2C for my products, how do I balance the pricing and margins so that both work well?”source ↗
“So how should I price my products and manage B2B vs D2C margins and payment terms so that both channels make sense?”source ↗
“I’ve been told many times that my wholesale prices are crazy.”source ↗
“I have to make a decision with regards to pricing - whether to try and compete with big brand supermarkets and match their prices or not.”source ↗
“What margins do you use as a benchmark before it makes sense? With this manufacturer, and my price idea, it will be somewhere between 70-80 including shipping.”source ↗
“My competitor prices are between €40 and €66. I’m planning on a price at €40 - €53 with product costs including shipping at around €6-8€”source ↗
Where this came up
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