how do I get my first client?
New freelancers face overwhelming and contradictory advice like cold emailing or using Upwork, while lacking the funds or local networking opportunities to get started. This leaves them stuck with zero traction and unable to break into the industry.
What the numbers show
Counted from the threads quoted below. How we count
- Most of it landed at once — the busiest month was September 2026, with 29 people.
- This comes up 63.9× more often in r/freelance than across the site as a whole.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Networking in person2 people mentionedDid this help you?
- 2Cold emailing2 people mentionedDid this help you?
- 3Paid advertising2 people mentionedDid this help you?
- 4LinkedIn outreach2 people mentionedDid this help you?
- 5Posting more on social mediaDid this help you?
- 6Improving portfoliosDid this help you?
- 7Donating skills to charities and non-profitsDid this help you?
- 8Creating free educational content on platforms like YouTubeDid this help you?
- 9Using freelance platforms like UpworkDid this help you?
- 10Offering free workDid this help you?
- 11writing down 3-5 things the night before so i didnt have to decide anything in the morningDid this help you?
- 12just pick the first thing and startDid this help you?
- 13taking online courses and getting certificationsDid this help you?
- 14starting independent low-level servicesDid this help you?
- 15finding side projects or clients through alternate routes like rideshare drivingDid this help you?
- 16working a full-time job while trying to build the business on the sideDid this help you?
- 17seeking referral partnerships with local CPAsDid this help you?
- 18positioning services as strategic partnerships rather than basic data entryDid this help you?
- 19asking for individual advice from community membersDid this help you?
- 20posting looking-for-work notices on the subredditDid this help you?
- 21Using cold email outreachDid this help you?
- 22Attending in-person networking events and meetupsDid this help you?
- 23Asking current clients for referrals into founder circlesDid this help you?
- 24Picking a specific niche to targetDid this help you?
- 25Posting on social media platforms like Reddit, Instagram, and LinkedInDid this help you?
- 26Hiring mindset or business coachesDid this help you?
- 27Trying cold outreach through DMs and emailsDid this help you?
- 28Attending local industry events and meetupsDid this help you?
- 29Reaching out to peers and competitors for client referrals or handoffsDid this help you?
- 30Targeting home users and tiny companies that larger providers ignoreDid this help you?
- 31Posting in local business groupsDid this help you?
- 32Working extended networks through coffee dates with friends, family, schoolmates, and past colleaguesDid this help you?
- 33Cold emailing and Instagram adsDid this help you?
- 34Leveraging family, friends, and personal local connectionsDid this help you?
- 35Joining industry associations and partner programs like SynaxonDid this help you?
- 36Relying on word-of-mouth referrals after landing the first clientDid this help you?
- 37Offering lower prices or hardware sales to attract hesitant small businessesDid this help you?
- 38reaching out to potential customers on Facebook MarketplaceDid this help you?
- 39offering a percentage of profits or commission to a salespersonDid this help you?
- 40trying local Facebook groups for small business ownersDid this help you?
- 41offering a free trial setup in exchange for a testimonialDid this help you?
- 42Sending personalized cold emailsDid this help you?
- 43Asking questions and providing useful answers in communities with the studio name in the profileDid this help you?
- 44Offering a narrow service paired with a small fixed-price first jobDid this help you?
- 45Doing cold outreach via emailDid this help you?
- 46Posting useful content on social media like InstagramDid this help you?
- 47Networking daily to meet peopleDid this help you?
- 48Building referral relationships with othersDid this help you?
- 49Sending a weekly email newsletterDid this help you?
- 50Ask existing clients for referralsDid this help you?
- 51Socialize and meet new peopleDid this help you?
- 52Network with fellow professionals to develop working relationshipsDid this help you?
- 53Attend local business meetups and non-accounting related eventsDid this help you?
- 54Cold email or direct messagesDid this help you?
- 55Relying on word-of-mouth referralsDid this help you?
- 56Networking in person or online via social media and freelance platformsDid this help you?
- 57Direct outreach to small SaaS/startup companiesDid this help you?
- 58Offering free QA audits to demonstrate valueDid this help you?
- 59Content and SEODid this help you?
- 60RedditDid this help you?
- 61ReferralsDid this help you?
- 62Local networkingDid this help you?
- 63Running Facebook adsDid this help you?
- 64Partnering with a supplier for special material and install dealsDid this help you?
- 65Going directly to shops to try and get workDid this help you?
- 66Calling prospects directly to ask why they have not pulled the triggerDid this help you?
- 67Attending industry events, conferences, and movie premieresDid this help you?
- 68Joining targeted Facebook groups where customers congregateDid this help you?
- 69Cold reaching out via email and InstagramDid this help you?
- 70Taking on one or two projects for friendsDid this help you?
- 71Helping an NGODid this help you?
- 72Deliberately taking on unpaid work when wanting to learn or strengthen a portfolioDid this help you?
- 73Asking how others landed their first clients without working for freeDid this help you?
- 74putting up flyersDid this help you?
- 75making content around solving specific problemsDid this help you?
- 76going to communities where the target audience hangs outDid this help you?
- 77Leveraging existing networkDid this help you?
- 78Doing free work for testimonialsDid this help you?
- 79trying cold emailsDid this help you?
- 80cold callingDid this help you?
- 81walking up to businesses in personDid this help you?
- 82pitching to friends and familyDid this help you?
- 83watching business advice videos onlineDid this help you?
- 84asking community members for guidanceDid this help you?
- 85Asking personal connections or friends with board ties for introductory opportunitiesDid this help you?
- 86Showing up in person to pitch help with administrative tasks like late noticesDid this help you?
- 87sending cold messages or emails to companiesDid this help you?
- 88sending 10 targeted messages pointing out a specific flaw on their site instead of 50 generic onesDid this help you?
- 89Reaching out to former bosses, colleagues, and vendors to ask for referralsDid this help you?
- 90Using past projects as conversational case studies rather than making a hard sales pitchDid this help you?
- 91Getting speaking gigs at industry events to generate inbound leadsDid this help you?
- 92Telling personal connections you are open for businessDid this help you?
- 93Walking directly into small offices to offer helpDid this help you?
- 94Focusing on direct outreach and local networking instead of freelancing platformsDid this help you?
- 95Targeting startups with founders in the same generational cohortDid this help you?
- 96Writing a highly detailed case study focused on ROAS/ROI instead of displaying a logo wall.Did this help you?
- 97Asking the existing client for direct referrals or a LinkedIn recommendation.Did this help you?
- 98Emphasizing in pitches that an experienced expert will be doing the actual work, not an agency junior.Did this help you?
- 99Targeting the exact same niche as the first client in Facebook groups and communities.Did this help you?
- 100Taking on additional work at a discount temporarily just to build out 2-3 more case studies.Did this help you?
- 101Reaching out to software partner network directories to take on their overflow work.Did this help you?
- 102Hustling.Did this help you?
- 103Offering to do the work for free to gain experience and build a portfolio.Did this help you?
- 104Asking established business owners for mentorship.Did this help you?
- 105Walking into local shops to point out small website errors and offering a fix.Did this help you?
- 106Trading small, discounted jobs for written reviews and referrals to build an initial reputation.Did this help you?
- 107Skipping saturated freelance platforms entirely in favor of direct cold outreach.Did this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“how do I get my first client?”source ↗
“Like many of you, when I started looking for clients, I was overwhelmed by anecdotal advice: "Just cold email," "Use Upwork," "Network in person."”source ↗
“I offer a pretty niche service on a few platforms, and honestly, I was very close to giving up on it entirely.”source ↗
“Why is it that hard to onboard your 2nd client?”source ↗
“But found out that the client acquisition is no joke specially when you only have 1 client.”source ↗
“Why do some business owners prefer to go with agency who shows portfolio filled with clients, I mean don't they realize that in the end an entry level employee would be working upon there ads?”source ↗
“the hardest part of freelancing for me was always the mornings where nothing felt like it was moving.”source ↗
“I haven’t asked my client for a referral yet, honestly felt a bit awkward about it.”source ↗
“I stay in a city where networking is useless and without money networking sis impossible, after burning all money in my degree, I am left with nothing.”source ↗
“It’s been slow and honestly painful trying to get traction.”source ↗
“So now I’m left wondering: is bookkeeping really that much of a dying field? Are clients fewer and further between? Or is there still a path forward for someone like me who doesn’t want to be a CPA, but does want to grow a sustainable business built on strong client relationships?”source ↗
“I do wish more CPA firms would be willing to mentor and hire bookkeepers. I’m stuck in the “not enough experience” to get hired at a place, but educated enough to do basic level AR/AP, reconciling and general recording. If I can’t find someone to work for, I’ll just start working at low level, doing low cost services anyway. I like bookkeeping a lot. I just don’t have enough experience and firms don’t “want to train”. It’s frustrating.”source ↗
“I need help with members, I'm looking for bookkeeping client on initial stage of business. Is someone advise me how to get clients individually”source ↗
“We all know customer acquisition is the hardest part of this game so I'm reaching out to my brother's/sisters for that leg up. I'll take anything ... you name it.”source ↗
“I just need those first 10 seats to kick start it all.”source ↗
“One of the biggest questions for me right now is getting the first customers. I don’t really have an existing network of potential business clients that I could start with, so I’d be especially interested in hearing from people who started in a similar situation.”source ↗
“At the moment, it's still a side business since I'm employed full-time. One thing I learned early on: I spent quite a bit of money and effort on cold emails and Instagram ads. For me, neither worked, mainly because I had no references or track record at the time.”source ↗
“Angefangen habe ich mit ein paar Unternehmen aus meinem Umkreis sowie über Bekannte und Familie, der Rest kam über Weiterempfehlungen und hier und da auch etwas Glück.”source ↗
“Die typische Sorge beim Einzelkämpfer ist außerdem: Was passiert, wenn er ausfällt? Dann steht alles.”source ↗
“Der Start ist schwierig. Aber es kann sich lohnen.”source ↗
“I would appreciate any suggestions on how I can reach potential prospect clients to pitch my services to.”source ↗
“I wanted to validate an offer but I'm not sure how to approach brand and business owners in cold outreach in a way that I will actually get some feedback.”source ↗
“As a new founder, I’m stuck on customer outreach and partner hunting. What channels or strategies worked best for you when you were starting to find customers and project collaborators?”source ↗
“I don't know what to fix to go to the next level. Basically I tried entrepreneurship multiple times, mostly side hustles... I want to try entrepreneur again but don't know what to focus on”source ↗
“Starting up digital consulting. I don’t have connections or anything, I’m just cold reaching out to people via email and Instagram.”source ↗
“Quiet for a week. How long did it take you to get your first? Any tips?”source ↗
“The one problem I’m failing to solve currently? How do I get clients?”source ↗
“Lots of well wishes, good intentions and the like, just…. Crickets.”source ↗
“I can’t afford to fail at this because the cost is missing her childhood.”source ↗
“I've already created and published several website projects, including business websites and interactive designs, and I'm now trying to get my very first paying client.”source ↗
“I've tried freelance platforms and posting my services online, but so far I haven't had much success.”source ↗
“I'm working full-time while trying to grow this business on the side, so I don't have a big budget for advertising.”source ↗
“I just want to know How can I get my initial clients?”source ↗
“Please Help me out to understand my next steps.”source ↗
“How did you get your very first paying customer?”source ↗
“My main issue is i don't know how to find clients?”source ↗
“getting our first consistent international clients is the challenge.”source ↗
“I don't want to waste months doing things that don't actually work.”source ↗
“I’m struggling to understand the “free work for portfolio” strategy. Does it actually lead to paying clients?”source ↗
“if several people repeatedly offer similar work for free, I wonder how you later convince the same market that the service is worth €100, €200, €500 or €1,000.”source ↗
“I also see plenty of posts a few months later from freelancers saying they can’t find paying clients or that nobody values web work anymore.”source ↗
“did free projects genuinely help you get your first paying clients, or did they make the transition to paid work harder?”source ↗
“I am just wondering… any tips/tricks on how I can reel in my first few clients?”source ↗
“How can I get first client in small business”source ↗
“I'm currently working on finding my first client and would appreciate advice from e-commerce founders, business owners, and people who have experience with outsourcing.”source ↗
“What makes a business trust a new BPO provider without an established client portfolio?”source ↗
“I'm comfortable with the technical side of the work. The new challenge is building a business around that experience.”source ↗
“One thing I've realized is that having experience in an industry doesn't automatically translate into knowing how to market that experience.”source ↗
“the shift from doing the work to selling the work is a whole different beast.”source ↗
“The difficult part is earning trust with business owners who do not know us yet.”source ↗
“I’ve tried referrals, sharing our work, and reaching out directly, but I still haven’t found a repeatable way to meet owners who genuinely need a reliable technical partner.”source ↗
“cold email is slow even done carefully. i sent about 20 last week, each built around something specific to that business, and got one real reply.”source ↗
“One delivered project, brand and site ready, and no idea how to get the next client”source ↗
“The biggest challenge I’m facing right now is getting consistent corporate clients.”source ↗
“the difficult part is getting in front of the right decision makers is.”source ↗
“I've been trying to get my first client for 6 weeks. Nothing is working. What am I missing?”source ↗
“I've sent over 200 cold emails to hosts and property managers across the Bahamas, Turks and Caicos, Tulum, California and beyond.”source ↗
“Zero clients. Zero replies from the emails.”source ↗
“I recently started a marketing agency but I can’t find clients to develop websites for. Can anyone help?”source ↗
“That's definitely been one of the biggest adjustments for me. I'm comfortable evaluating security programs, identifying risks, and making recommendations, but getting in front of potential clients is a different challenge.”source ↗
“mistake i made was underpricing myself to get clients. took forever to dig out of that hole”source ↗
“I feel like there’s a gap between being capable of doing the work and having good opportunities consistently come to you.”source ↗
“do yall have any more ways/tips to get the first clients where i dont have a portfolio yet?”source ↗
“ive sent over 50 messages to many companys or small start ups, they either dont respond to me anymore because they take it the wrong way or just dont answer”source ↗
“kind of wanted to know how one gets companies as an independent consultant.”source ↗
“But now I want to work with more people. So does anyone here have experience with that? Do you just reach out to companies you know use the software? How does it work?”source ↗
“I launched my CRM. I am now struggling of getting my first sale. I reach out to contractors on Facebook Marketplace. They reject. What do I do? What are your tricks/techniques? Put me onto it.”source ↗
“I recently started up a tax prepareration and planning firm after 8 years in public accounting. I have been trying to get new clients but have been having issues.”source ↗
“How did you find your first community? What was that process like? What do you reccommend?”source ↗
“i started with a small condo complex my friend's uncle was on the board for, basically just showed up and asked if they needed help with late notices and stuff. the whole thing was way more paperwork than i expected”source ↗
Where this came up
People with this problem also raised
- 7Are paid freelance job board communities actually worth it?
- 2How to get paid client work right now with a cash flow crunch?
- 2How to find career direction as a freelancer
- 6Why is it impossible to find freelance work anymore?
- 8How to get clients for a new accounting practice
- 4How to pitch clients without doing unpaid work