Said It Here

how do I get my first client?

New freelancers face overwhelming and contradictory advice like cold emailing or using Upwork, while lacking the funds or local networking opportunities to get started. This leaves them stuck with zero traction and unable to break into the industry.

Overview
People affected47 accounts across 10 forums
Workarounds found107 items attempted
Community agreement1,119 total upvotes

What the numbers show

Counted from the threads quoted below. How we count

  • Most of it landed at once — the busiest month was September 2026, with 29 people.
  • This comes up 63.9× more often in r/freelance than across the site as a whole.

What people tried

Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.

107 items+ Contribute

Found another way around this?

Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.

  1. 1
    Networking in person
    2 people mentioned
    Did this help you?
  2. 2
    Cold emailing
    2 people mentioned
    Did this help you?
  3. 3
    Paid advertising
    2 people mentioned
    Did this help you?
  4. 4
    LinkedIn outreach
    2 people mentioned
    Did this help you?
  5. 5
    Posting more on social media
    Did this help you?
  6. 6
    Improving portfolios
    Did this help you?
  7. 7
    Donating skills to charities and non-profits
    Did this help you?
  8. 8
    Creating free educational content on platforms like YouTube
    Did this help you?
  9. 9
    Using freelance platforms like Upwork
    Did this help you?
  10. 10
    Offering free work
    Did this help you?
  11. 11
    writing down 3-5 things the night before so i didnt have to decide anything in the morning
    Did this help you?
  12. 12
    just pick the first thing and start
    Did this help you?
  13. 13
    taking online courses and getting certifications
    Did this help you?
  14. 14
    starting independent low-level services
    Did this help you?
  15. 15
    finding side projects or clients through alternate routes like rideshare driving
    Did this help you?
  16. 16
    working a full-time job while trying to build the business on the side
    Did this help you?
  17. 17
    seeking referral partnerships with local CPAs
    Did this help you?
  18. 18
    positioning services as strategic partnerships rather than basic data entry
    Did this help you?
  19. 19
    asking for individual advice from community members
    Did this help you?
  20. 20
    posting looking-for-work notices on the subreddit
    Did this help you?
  21. 21
    Using cold email outreach
    Did this help you?
  22. 22
    Attending in-person networking events and meetups
    Did this help you?
  23. 23
    Asking current clients for referrals into founder circles
    Did this help you?
  24. 24
    Picking a specific niche to target
    Did this help you?
  25. 25
    Posting on social media platforms like Reddit, Instagram, and LinkedIn
    Did this help you?
  26. 26
    Hiring mindset or business coaches
    Did this help you?
  27. 27
    Trying cold outreach through DMs and emails
    Did this help you?
  28. 28
    Attending local industry events and meetups
    Did this help you?
  29. 29
    Reaching out to peers and competitors for client referrals or handoffs
    Did this help you?
  30. 30
    Targeting home users and tiny companies that larger providers ignore
    Did this help you?
  31. 31
    Posting in local business groups
    Did this help you?
  32. 32
    Working extended networks through coffee dates with friends, family, schoolmates, and past colleagues
    Did this help you?
  33. 33
    Cold emailing and Instagram ads
    Did this help you?
  34. 34
    Leveraging family, friends, and personal local connections
    Did this help you?
  35. 35
    Joining industry associations and partner programs like Synaxon
    Did this help you?
  36. 36
    Relying on word-of-mouth referrals after landing the first client
    Did this help you?
  37. 37
    Offering lower prices or hardware sales to attract hesitant small businesses
    Did this help you?
  38. 38
    reaching out to potential customers on Facebook Marketplace
    Did this help you?
  39. 39
    offering a percentage of profits or commission to a salesperson
    Did this help you?
  40. 40
    trying local Facebook groups for small business owners
    Did this help you?
  41. 41
    offering a free trial setup in exchange for a testimonial
    Did this help you?
  42. 42
    Sending personalized cold emails
    Did this help you?
  43. 43
    Asking questions and providing useful answers in communities with the studio name in the profile
    Did this help you?
  44. 44
    Offering a narrow service paired with a small fixed-price first job
    Did this help you?
  45. 45
    Doing cold outreach via email
    Did this help you?
  46. 46
    Posting useful content on social media like Instagram
    Did this help you?
  47. 47
    Networking daily to meet people
    Did this help you?
  48. 48
    Building referral relationships with others
    Did this help you?
  49. 49
    Sending a weekly email newsletter
    Did this help you?
  50. 50
    Ask existing clients for referrals
    Did this help you?
  51. 51
    Socialize and meet new people
    Did this help you?
  52. 52
    Network with fellow professionals to develop working relationships
    Did this help you?
  53. 53
    Attend local business meetups and non-accounting related events
    Did this help you?
  54. 54
    Cold email or direct messages
    Did this help you?
  55. 55
    Relying on word-of-mouth referrals
    Did this help you?
  56. 56
    Networking in person or online via social media and freelance platforms
    Did this help you?
  57. 57
    Direct outreach to small SaaS/startup companies
    Did this help you?
  58. 58
    Offering free QA audits to demonstrate value
    Did this help you?
  59. 59
    Content and SEO
    Did this help you?
  60. 60
    Reddit
    Did this help you?
  61. 61
    Referrals
    Did this help you?
  62. 62
    Local networking
    Did this help you?
  63. 63
    Running Facebook ads
    Did this help you?
  64. 64
    Partnering with a supplier for special material and install deals
    Did this help you?
  65. 65
    Going directly to shops to try and get work
    Did this help you?
  66. 66
    Calling prospects directly to ask why they have not pulled the trigger
    Did this help you?
  67. 67
    Attending industry events, conferences, and movie premieres
    Did this help you?
  68. 68
    Joining targeted Facebook groups where customers congregate
    Did this help you?
  69. 69
    Cold reaching out via email and Instagram
    Did this help you?
  70. 70
    Taking on one or two projects for friends
    Did this help you?
  71. 71
    Helping an NGO
    Did this help you?
  72. 72
    Deliberately taking on unpaid work when wanting to learn or strengthen a portfolio
    Did this help you?
  73. 73
    Asking how others landed their first clients without working for free
    Did this help you?
  74. 74
    putting up flyers
    Did this help you?
  75. 75
    making content around solving specific problems
    Did this help you?
  76. 76
    going to communities where the target audience hangs out
    Did this help you?
  77. 77
    Leveraging existing network
    Did this help you?
  78. 78
    Doing free work for testimonials
    Did this help you?
  79. 79
    trying cold emails
    Did this help you?
  80. 80
    cold calling
    Did this help you?
  81. 81
    walking up to businesses in person
    Did this help you?
  82. 82
    pitching to friends and family
    Did this help you?
  83. 83
    watching business advice videos online
    Did this help you?
  84. 84
    asking community members for guidance
    Did this help you?
  85. 85
    Asking personal connections or friends with board ties for introductory opportunities
    Did this help you?
  86. 86
    Showing up in person to pitch help with administrative tasks like late notices
    Did this help you?
  87. 87
    sending cold messages or emails to companies
    Did this help you?
  88. 88
    sending 10 targeted messages pointing out a specific flaw on their site instead of 50 generic ones
    Did this help you?
  89. 89
    Reaching out to former bosses, colleagues, and vendors to ask for referrals
    Did this help you?
  90. 90
    Using past projects as conversational case studies rather than making a hard sales pitch
    Did this help you?
  91. 91
    Getting speaking gigs at industry events to generate inbound leads
    Did this help you?
  92. 92
    Telling personal connections you are open for business
    Did this help you?
  93. 93
    Walking directly into small offices to offer help
    Did this help you?
  94. 94
    Focusing on direct outreach and local networking instead of freelancing platforms
    Did this help you?
  95. 95
    Targeting startups with founders in the same generational cohort
    Did this help you?
  96. 96
    Writing a highly detailed case study focused on ROAS/ROI instead of displaying a logo wall.
    Did this help you?
  97. 97
    Asking the existing client for direct referrals or a LinkedIn recommendation.
    Did this help you?
  98. 98
    Emphasizing in pitches that an experienced expert will be doing the actual work, not an agency junior.
    Did this help you?
  99. 99
    Targeting the exact same niche as the first client in Facebook groups and communities.
    Did this help you?
  100. 100
    Taking on additional work at a discount temporarily just to build out 2-3 more case studies.
    Did this help you?
  101. 101
    Reaching out to software partner network directories to take on their overflow work.
    Did this help you?
  102. 102
    Hustling.
    Did this help you?
  103. 103
    Offering to do the work for free to gain experience and build a portfolio.
    Did this help you?
  104. 104
    Asking established business owners for mentorship.
    Did this help you?
  105. 105
    Walking into local shops to point out small website errors and offering a fix.
    Did this help you?
  106. 106
    Trading small, discounted jobs for written reviews and referrals to build an initial reputation.
    Did this help you?
  107. 107
    Skipping saturated freelance platforms entirely in favor of direct cold outreach.
    Did this help you?
Tried another approach not listed above?+ Share your workaround ↑

In their words

Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.

r/freelance6 people · January 2026 – October 2026

“how do I get my first client?”source ↗

vali_tronaru · r/freelance · 310 upvotes

“Like many of you, when I started looking for clients, I was overwhelmed by anecdotal advice: "Just cold email," "Use Upwork," "Network in person."”source ↗

Tryhard_314 · r/freelance · 242 upvotes

“I offer a pretty niche service on a few platforms, and honestly, I was very close to giving up on it entirely.”source ↗

HammerCrafted_Sec · r/freelance · 102 upvotes

“Why is it that hard to onboard your 2nd client?”source ↗

“But found out that the client acquisition is no joke specially when you only have 1 client.”source ↗

“Why do some business owners prefer to go with agency who shows portfolio filled with clients, I mean don't they realize that in the end an entry level employee would be working upon there ads?”source ↗

Quirky_Top_7584 · r/freelance · 37 upvotes

“the hardest part of freelancing for me was always the mornings where nothing felt like it was moving.”source ↗

germanheller · r/freelance · 7 upvotes

“I haven’t asked my client for a referral yet, honestly felt a bit awkward about it.”source ↗

Quirky_Top_7584 · r/freelance · 2 upvotes

“I stay in a city where networking is useless and without money networking sis impossible, after burning all money in my degree, I am left with nothing.”source ↗

Familiar_Factor_2555 · r/freelance · 1 upvotes
r/Bookkeeping3 people · September 2025 – November 2025

“It’s been slow and honestly painful trying to get traction.”source ↗

“So now I’m left wondering: is bookkeeping really that much of a dying field? Are clients fewer and further between? Or is there still a path forward for someone like me who doesn’t want to be a CPA, but does want to grow a sustainable business built on strong client relationships?”source ↗

lassodmare · r/Bookkeeping · 197 upvotes

“I do wish more CPA firms would be willing to mentor and hire bookkeepers. I’m stuck in the “not enough experience” to get hired at a place, but educated enough to do basic level AR/AP, reconciling and general recording. If I can’t find someone to work for, I’ll just start working at low level, doing low cost services anyway. I like bookkeeping a lot. I just don’t have enough experience and firms don’t “want to train”. It’s frustrating.”source ↗

DeadWood605 · r/Bookkeeping · 9 upvotes

“I need help with members, I'm looking for bookkeeping client on initial stage of business. Is someone advise me how to get clients individually”source ↗

Sidd-285 · r/Bookkeeping · 1 upvotes
r/msp5 people · September 2026

“We all know customer acquisition is the hardest part of this game so I'm reaching out to my brother's/sisters for that leg up. I'll take anything ... you name it.”source ↗

“I just need those first 10 seats to kick start it all.”source ↗

ConcatenateRawCue · r/msp · 58 upvotes

“One of the biggest questions for me right now is getting the first customers. I don’t really have an existing network of potential business clients that I could start with, so I’d be especially interested in hearing from people who started in a similar situation.”source ↗

Infinite-Effort-912 · r/msp · 24 upvotes

“At the moment, it's still a side business since I'm employed full-time. One thing I learned early on: I spent quite a bit of money and effort on cold emails and Instagram ads. For me, neither worked, mainly because I had no references or track record at the time.”source ↗

Adept-Strength4470 · r/msp · 11 upvotes

“Angefangen habe ich mit ein paar Unternehmen aus meinem Umkreis sowie über Bekannte und Familie, der Rest kam über Weiterempfehlungen und hier und da auch etwas Glück.”source ↗

“Die typische Sorge beim Einzelkämpfer ist außerdem: Was passiert, wenn er ausfällt? Dann steht alles.”source ↗

Gramuny · r/msp · 7 upvotes

“Der Start ist schwierig. Aber es kann sich lohnen.”source ↗

Junior_Village_5707 · r/msp · 2 upvotes
r/Entrepreneur4 people · September 2026

“I would appreciate any suggestions on how I can reach potential prospect clients to pitch my services to.”source ↗

ifeelanime · r/Entrepreneur · 23 upvotes

“I wanted to validate an offer but I'm not sure how to approach brand and business owners in cold outreach in a way that I will actually get some feedback.”source ↗

Azarathraven_ · r/Entrepreneur · 1 upvotes

“As a new founder, I’m stuck on customer outreach and partner hunting. What channels or strategies worked best for you when you were starting to find customers and project collaborators?”source ↗

Standard_Mark5367 · r/Entrepreneur · 1 upvotes

“I don't know what to fix to go to the next level. Basically I tried entrepreneurship multiple times, mostly side hustles... I want to try entrepreneur again but don't know what to focus on”source ↗

dailysurprises · r/Entrepreneur · 1 upvotes
r/smallbusiness23 people · September 2026 – October 2026

“Starting up digital consulting. I don’t have connections or anything, I’m just cold reaching out to people via email and Instagram.”source ↗

“Quiet for a week. How long did it take you to get your first? Any tips?”source ↗

Sea_Writing1676 · r/smallbusiness · 19 upvotes

“The one problem I’m failing to solve currently? How do I get clients?”source ↗

“Lots of well wishes, good intentions and the like, just…. Crickets.”source ↗

“I can’t afford to fail at this because the cost is missing her childhood.”source ↗

CoachBinca · r/smallbusiness · 7 upvotes

“I've already created and published several website projects, including business websites and interactive designs, and I'm now trying to get my very first paying client.”source ↗

“I've tried freelance platforms and posting my services online, but so far I haven't had much success.”source ↗

“I'm working full-time while trying to grow this business on the side, so I don't have a big budget for advertising.”source ↗

Ancient-Radish-9416 · r/smallbusiness · 7 upvotes

“I just want to know How can I get my initial clients?”source ↗

“Please Help me out to understand my next steps.”source ↗

knowledgabledude · r/smallbusiness · 6 upvotes

“How did you get your very first paying customer?”source ↗

Nice-Summer3174 · r/smallbusiness · 5 upvotes

“My main issue is i don't know how to find clients?”source ↗

Ratters-01 · r/smallbusiness · 3 upvotes

“getting our first consistent international clients is the challenge.”source ↗

“I don't want to waste months doing things that don't actually work.”source ↗

Active_Fun4111 · r/smallbusiness · 2 upvotes

“I’m struggling to understand the “free work for portfolio” strategy. Does it actually lead to paying clients?”source ↗

“if several people repeatedly offer similar work for free, I wonder how you later convince the same market that the service is worth €100, €200, €500 or €1,000.”source ↗

“I also see plenty of posts a few months later from freelancers saying they can’t find paying clients or that nobody values web work anymore.”source ↗

“did free projects genuinely help you get your first paying clients, or did they make the transition to paid work harder?”source ↗

Notice-Fragrant · r/smallbusiness · 2 upvotes

“I am just wondering… any tips/tricks on how I can reel in my first few clients?”source ↗

Submergedbuoy · r/smallbusiness · 2 upvotes

“How can I get first client in small business”source ↗

Sabela_2009 · r/smallbusiness · 2 upvotes

“I'm currently working on finding my first client and would appreciate advice from e-commerce founders, business owners, and people who have experience with outsourcing.”source ↗

“What makes a business trust a new BPO provider without an established client portfolio?”source ↗

MediocreBicycle3089 · r/smallbusiness · 2 upvotes

“I'm comfortable with the technical side of the work. The new challenge is building a business around that experience.”source ↗

“One thing I've realized is that having experience in an industry doesn't automatically translate into knowing how to market that experience.”source ↗

JBM1911 · r/smallbusiness · 2 upvotes

“the shift from doing the work to selling the work is a whole different beast.”source ↗

Independent-Abies237 · r/smallbusiness · 2 upvotes

“The difficult part is earning trust with business owners who do not know us yet.”source ↗

“I’ve tried referrals, sharing our work, and reaching out directly, but I still haven’t found a repeatable way to meet owners who genuinely need a reliable technical partner.”source ↗

sage_cyberlord · r/smallbusiness · 1 upvotes

“cold email is slow even done carefully. i sent about 20 last week, each built around something specific to that business, and got one real reply.”source ↗

Appropriate-Recipe60 · r/smallbusiness · 1 upvotes

“One delivered project, brand and site ready, and no idea how to get the next client”source ↗

LeDanny__9 · r/smallbusiness · 1 upvotes

“The biggest challenge I’m facing right now is getting consistent corporate clients.”source ↗

“the difficult part is getting in front of the right decision makers is.”source ↗

Creative-Stand648 · r/smallbusiness · 1 upvotes

“I've been trying to get my first client for 6 weeks. Nothing is working. What am I missing?”source ↗

“I've sent over 200 cold emails to hosts and property managers across the Bahamas, Turks and Caicos, Tulum, California and beyond.”source ↗

“Zero clients. Zero replies from the emails.”source ↗

propertyfilms007 · r/smallbusiness · 1 upvotes

“I recently started a marketing agency but I can’t find clients to develop websites for. Can anyone help?”source ↗

Pl4nw3ll · r/smallbusiness · 1 upvotes

“That's definitely been one of the biggest adjustments for me. I'm comfortable evaluating security programs, identifying risks, and making recommendations, but getting in front of potential clients is a different challenge.”source ↗

JBM1911 · r/smallbusiness · 1 upvotes

“mistake i made was underpricing myself to get clients. took forever to dig out of that hole”source ↗

Both-Recording6666 · r/smallbusiness · 1 upvotes

“I feel like there’s a gap between being capable of doing the work and having good opportunities consistently come to you.”source ↗

Friendly_Fox9998 · r/smallbusiness

“do yall have any more ways/tips to get the first clients where i dont have a portfolio yet?”source ↗

MachineImpossible425 · r/smallbusiness

“ive sent over 50 messages to many companys or small start ups, they either dont respond to me anymore because they take it the wrong way or just dont answer”source ↗

Opposite-Fennel-1708 · r/smallbusiness
r/Netsuite1 person · October 2026

“kind of wanted to know how one gets companies as an independent consultant.”source ↗

“But now I want to work with more people. So does anyone here have experience with that? Do you just reach out to companies you know use the software? How does it work?”source ↗

damnthispandemic · r/Netsuite · 8 upvotes
r/CRM1 person · September 2026

“I launched my CRM. I am now struggling of getting my first sale. I reach out to contractors on Facebook Marketplace. They reject. What do I do? What are your tricks/techniques? Put me onto it.”source ↗

Key_Amoeba4999 · r/CRM · 4 upvotes
r/Accounting1 person · September 2026

“I recently started up a tax prepareration and planning firm after 8 years in public accounting. I have been trying to get new clients but have been having issues.”source ↗

Jazzlike_Nebula_4571 · r/Accounting · 3 upvotes
r/PropertyManagement2 people · September 2026

“How did you find your first community? What was that process like? What do you reccommend?”source ↗

Webster-Board · r/PropertyManagement · 3 upvotes

“i started with a small condo complex my friend's uncle was on the board for, basically just showed up and asked if they needed help with late notices and stuff. the whole thing was way more paperwork than i expected”source ↗

TechnologyDry4477 · r/PropertyManagement · 1 upvotes
r/Flooring1 person · September 2026

“mainly facing issues with getting my first job.”source ↗

“I’ve done Facebook ads for a week and only gotten a few messages that led to nothing.”source ↗

Immediate-Ease9800 · r/Flooring · 2 upvotes

Where this came up

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