how do I get my first client?
New freelancers face overwhelming and contradictory advice like cold emailing or using Upwork, while lacking the funds or local networking opportunities to get started. This leaves them stuck with zero traction and unable to break into the industry.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
- 1Networking in person
- 2Cold emailing
- 3Paid advertising
- 4LinkedIn outreach
- 5Posting more on social media
- 6Improving portfolios
- 7Donating skills to charities and non-profits
- 8Creating free educational content on platforms like YouTube
- 9Using freelance platforms like Upwork
- 10Offering free work
- 11writing down 3-5 things the night before so i didnt have to decide anything in the morning
- 12just pick the first thing and start
- 13taking online courses and getting certifications
- 14starting independent low-level services
- 15finding side projects or clients through alternate routes like rideshare driving
- 16working a full-time job while trying to build the business on the side
- 17seeking referral partnerships with local CPAs
- 18positioning services as strategic partnerships rather than basic data entry
- 19asking for individual advice from community members
- 20posting looking-for-work notices on the subreddit
- 21Using cold email outreach
- 22Attending in-person networking events and meetups
- 23Asking current clients for referrals into founder circles
- 24Picking a specific niche to target
- 25Posting on social media platforms like Reddit, Instagram, and LinkedIn
- 26Hiring mindset or business coaches
- 27Trying cold outreach through DMs and emails
- 28Attending local industry events and meetups
- 29Reaching out to peers and competitors for client referrals or handoffs
- 30Targeting home users and tiny companies that larger providers ignore
- 31Posting in local business groups
- 32Working extended networks through coffee dates with friends, family, schoolmates, and past colleagues
- 33Cold emailing and Instagram ads
- 34Leveraging family, friends, and personal local connections
- 35Joining industry associations and partner programs like Synaxon
- 36Relying on word-of-mouth referrals after landing the first client
- 37Offering lower prices or hardware sales to attract hesitant small businesses
- 38reaching out to potential customers on Facebook Marketplace
- 39offering a percentage of profits or commission to a salesperson
- 40trying local Facebook groups for small business owners
- 41offering a free trial setup in exchange for a testimonial
- 42Sending personalized cold emails
- 43Asking questions and providing useful answers in communities with the studio name in the profile
- 44Offering a narrow service paired with a small fixed-price first job
- 45Doing cold outreach via email
- 46Posting useful content on social media like Instagram
- 47Networking daily to meet people
- 48Building referral relationships with others
- 49Sending a weekly email newsletter
- 50Ask existing clients for referrals
- 51Socialize and meet new people
- 52Network with fellow professionals to develop working relationships
- 53Attend local business meetups and non-accounting related events
- 54Cold email or direct messages
- 55Relying on word-of-mouth referrals
- 56Networking in person or online via social media and freelance platforms
- 57Direct outreach to small SaaS/startup companies
- 58Offering free QA audits to demonstrate value
- 59Content and SEO
- 60Reddit
- 61Referrals
- 62Local networking
- 63Running Facebook ads
- 64Partnering with a supplier for special material and install deals
- 65Going directly to shops to try and get work
In their words
Unedited, most upvoted first, each linked to the thread it came from.
“how do I get my first client?”source ↗
“Like many of you, when I started looking for clients, I was overwhelmed by anecdotal advice: "Just cold email," "Use Upwork," "Network in person."”source ↗
“It’s been slow and honestly painful trying to get traction.”source ↗
“So now I’m left wondering: is bookkeeping really that much of a dying field? Are clients fewer and further between? Or is there still a path forward for someone like me who doesn’t want to be a CPA, but does want to grow a sustainable business built on strong client relationships?”source ↗
“I offer a pretty niche service on a few platforms, and honestly, I was very close to giving up on it entirely.”source ↗
“We all know customer acquisition is the hardest part of this game so I'm reaching out to my brother's/sisters for that leg up. I'll take anything ... you name it.”source ↗
“I just need those first 10 seats to kick start it all.”source ↗
“One of the biggest questions for me right now is getting the first customers. I don’t really have an existing network of potential business clients that I could start with, so I’d be especially interested in hearing from people who started in a similar situation.”source ↗
“I would appreciate any suggestions on how I can reach potential prospect clients to pitch my services to.”source ↗
“At the moment, it's still a side business since I'm employed full-time. One thing I learned early on: I spent quite a bit of money and effort on cold emails and Instagram ads. For me, neither worked, mainly because I had no references or track record at the time.”source ↗
“I do wish more CPA firms would be willing to mentor and hire bookkeepers. I’m stuck in the “not enough experience” to get hired at a place, but educated enough to do basic level AR/AP, reconciling and general recording. If I can’t find someone to work for, I’ll just start working at low level, doing low cost services anyway. I like bookkeeping a lot. I just don’t have enough experience and firms don’t “want to train”. It’s frustrating.”source ↗
“the hardest part of freelancing for me was always the mornings where nothing felt like it was moving.”source ↗
“Angefangen habe ich mit ein paar Unternehmen aus meinem Umkreis sowie über Bekannte und Familie, der Rest kam über Weiterempfehlungen und hier und da auch etwas Glück.”source ↗
“Die typische Sorge beim Einzelkämpfer ist außerdem: Was passiert, wenn er ausfällt? Dann steht alles.”source ↗
“I launched my CRM. I am now struggling of getting my first sale. I reach out to contractors on Facebook Marketplace. They reject. What do I do? What are your tricks/techniques? Put me onto it.”source ↗
“I recently started up a tax prepareration and planning firm after 8 years in public accounting. I have been trying to get new clients but have been having issues.”source ↗
“My main issue is i don't know how to find clients?”source ↗
“mainly facing issues with getting my first job.”source ↗
“I’ve done Facebook ads for a week and only gotten a few messages that led to nothing.”source ↗
“Der Start ist schwierig. Aber es kann sich lohnen.”source ↗
“getting our first consistent international clients is the challenge.”source ↗
“I don't want to waste months doing things that don't actually work.”source ↗
“I need help with members, I'm looking for bookkeeping client on initial stage of business. Is someone advise me how to get clients individually”source ↗
“I wanted to validate an offer but I'm not sure how to approach brand and business owners in cold outreach in a way that I will actually get some feedback.”source ↗
“As a new founder, I’m stuck on customer outreach and partner hunting. What channels or strategies worked best for you when you were starting to find customers and project collaborators?”source ↗
“I don't know what to fix to go to the next level. Basically I tried entrepreneurship multiple times, mostly side hustles... I want to try entrepreneur again but don't know what to focus on”source ↗
“I stay in a city where networking is useless and without money networking sis impossible, after burning all money in my degree, I am left with nothing.”source ↗
“The difficult part is earning trust with business owners who do not know us yet.”source ↗
“I’ve tried referrals, sharing our work, and reaching out directly, but I still haven’t found a repeatable way to meet owners who genuinely need a reliable technical partner.”source ↗
“cold email is slow even done carefully. i sent about 20 last week, each built around something specific to that business, and got one real reply.”source ↗
“One delivered project, brand and site ready, and no idea how to get the next client”source ↗
“The biggest challenge I’m facing right now is getting consistent corporate clients.”source ↗
“the difficult part is getting in front of the right decision makers is.”source ↗
“I feel like there’s a gap between being capable of doing the work and having good opportunities consistently come to you.”source ↗
Where this came up
People with this problem also raised
- 3Are paid freelance job board communities actually worth it?
- 4Why isn't cold outreach booking any client meetings?
- 2How to manage money as a new 1099 contractor
- 4How to get first paying customers without an audience
- 2What to do when a client refuses to pay without a contract
- 2How to hit reseller revenue quotas before getting clients