What is a good returning customer rate for ecommerce?
A healthy repeat purchase rate is difficult to pin down because benchmarks vary wildly across different niches. This lack of clear standards makes it hard for store owners to know if they are retaining customers successfully without constantly relying on discounts.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
- 1Comparing rates internally over time or looking at specific product lines.
- 2Providing superior customer service and excellent results
- 3Offering physical club loyalty cards after a set number of visits
- 4Keeping post-purchase communication useful rather than spammy
In their words
Unedited, most upvoted first, each linked to the thread it came from.
Where this came up
People with this problem also raised
- 2Why do people love my product but not buy?
- 2How to hit reseller revenue quotas before getting clients
- 4Why does a CRM get so messy as outbound volume grows?
- 3Why won't people buy from my new online store?
- 3How to decline a bad referral from a good client
- 4Why do old clients expect the same discount for new projects?