What is a good returning customer rate for ecommerce?
A healthy repeat purchase rate is difficult to pin down because benchmarks vary wildly across different niches. This lack of clear standards makes it hard for store owners to know if they are retaining customers successfully without constantly relying on discounts.
What people tried
Every workaround mentioned in the threads below. We haven’t tested any of them — and nobody here is claiming they worked.
Found another way around this?
Share your steps and trade-offs so fellow engineers don't have to reinvent the wheel. No account required.
- 1Comparing rates internally over time or looking at specific product lines.Did this help you?
- 2Providing superior customer service and excellent resultsDid this help you?
- 3Offering physical club loyalty cards after a set number of visitsDid this help you?
- 4Keeping post-purchase communication useful rather than spammyDid this help you?
In their words
Unedited, grouped by where they were said, most upvoted first within each place, each linked to the thread it came from.
“Curious what benchmarks others are seeing.”source ↗
“Getting someone to place their first order is one thing. Getting them to come back without constantly relying on discounts is another.”source ↗
Where this came up
People with this problem also raised
- 4Why are so many customer shipments getting lost with UPS and FedEx?
- 2How fast do you need to reply to customer reviews?
- 2How to get consistent clients
- 7Why do people love my product but not buy?
- 2How to hit reseller revenue quotas before getting clients
- 4Why does a CRM get so messy as outbound volume grows?